Bluebird Digital

At Bluebird Digital, we're driven by a singular vision: to empower businesses through transformative digital innovation. Under the leadership of founder and CEO Michael Spears, we bring decades of experience in building successful businesses and breakthrough products in emerging markets.

Our Leadership

Photo of Michael Spears, Founder & CEO of Bluebird Digital, digital transformation pioneer and innovation startup veteran.

Our founder and CEO, Michael Spears, brings over 25 years of expertise in digital marketing and technology innovation to Bluebird Digital. As a recognized "startup guy" and product development pioneer, Michael has consistently demonstrated the ability to identify emerging opportunities and transform them into market-leading solutions.

His track record speaks for itself. Michael has successfully launched and exited three startups in emerging markets, including Firefly Digital, where he developed one of the Internet's first content management systems, and Smart Choice Technologies, which became a market leader in K-12 enrollment and school choice solutions before its successful acquisition by SchoolMint. At SchoolMint, as Executive Vice President of Strategy & Innovation, he continued to drive product innovation, developing transformative solutions like SchoolFinder 2.0 and the SchoolMint Engage platform.


This pattern of innovation and success in building businesses and products that solve complex problems is what drives Bluebird Digital today. Michael's expertise in strategic thinking, innovation, and digital transformation provides our clients with a unique advantage in navigating today's rapidly evolving business landscape.

Why Choose Bluebird Digital

Our approach combines deep strategic insight with practical innovation experience. We don't just advise – we've built successful businesses and products from the ground up. This hands-on experience informs everything we do, from developing corporate strategies to creating innovative digital solutions.

What Sets Us Apart

  • A proven track record of building and scaling successful digital businesses
  • Deep expertise in emerging technologies and digital transformation
  • A strategic approach that balances innovation with practical execution
  • Experience in building market-leading products and platforms
  • A commitment to delivering measurable business value


Our Commitment

Let's shape the future together

At Bluebird Digital, we're more than consultants – we're partners in your success. We bring the same innovative spirit and strategic thinking that has built successful businesses to every client engagement. Our mission is to help you unlock new potential through creative problem-solving and innovative digital transformation solutions.

Ready to transform your business?

Schedule a consultation today to discuss how our services can help you achieve your digital transformation goals. Let's build something extraordinary together.